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Marketing Specialist - Brand Experience

Salary
Competitive
Employment
Full Time
Work Place
Office
Real Estate Field
Location
Columbia
 MD
Postal Code
21046
Country
United States

This job is no longer active.

Description


POSITION SUMMARY:

Assists with strategic oversight and execution of the COPT brand experience, including tenant, prospect, and broker experience initiatives. Support Asset Management/ Leasing Team by creating experiences, programs, and processes which enhance tenant attraction and retention. Works directly with Marketing + Brand Strategy Team to create comprehensive experience programs consistent with brand vision of portfolio or asset. Support marketing team with broker database and event planning and execution.

ESSENTIAL FUNCTIONS:

Tenant Programming:

  • Defines event strategies and tactics to achieve objectives.
  • Curate, direct research, make recommendations, and execute tenant events including but not limited to: fitness classes, food truck booking and coordination, social events such as wine tastings and sushi making classes, educational opportunities, etc.
  • Coordinate all logistics from attendee registration, transportation, accommodations, meals, and technology.
  • Expand and manage vendor network.
  • Negotiate contracts and other event services.
  • Manage annual EM budget and ensure cost effective programs.
  • Manage pre-event activities and post-even evaluations.
  • Create and manage communication to tenants through appropriate channels (e-blast, social media, etc.) with support of Marketing Team

2. Curate Leasing Programs

  • Partner with Marketing and Asset Management to customize tour experience and follow up program.
  • Research prospects and strategize on ways to appeal to the specific prospect’s goals and objectives, create “moments that matter” that can be used universally in a specific program).
  • Develop and standardize follow-up strategies.
  • Procure and assemble materials in advance of tour (e.g., table with COPT branding, “swag bag”, food & beverage, building specific marketing materials, etc.).
  • Coordinate and manage tour floors/marketing centers.
  • Manage inventory of all program materials.
  • Oversee tour activity tracking and reporting (e.g., volume, conversions, asset, portfolio, etc.).

3. Customer Relations Management

  • Manage and segment database of tenants and brokers for corresponding communications and programming through MailChimp.
  • Report engagement.
  • Manage digital advertising target lists with Asset Management and Marketing.
  • Serve as liaison between internal departments including Marketing, Leasing, Property Management, Asset Management, and the tenants.

SECONDARY RESPONSIBILITIES:

Perform additional duties as assigned by Marketing and Asset Management. 

QUALIFICATIONS:

Education: Bachelor's degree in a related field for marketing, public relations or communications.

Further Training: N/A

Professional Experience: Minimum of 5 years of experience in event planning and coordination. Commercial real estate experience a plus. Other applicable industries include brokerage firms, hospitality, and residential communities. 

Computer Skills:

  • Proficient in Microsoft Office – Excel, Word, PowerPoint, and Outlook.
  • MailChimp experience or other email platform experience a plus.
  • Experience with Calendy a plus.
Mobility: Frequent travel via car, approximately 30% - 50% of time. 

Other requirements:

  • Onsite presence required.
  • Strong organizational and time management skills, verbal and written communication skills, and analytical skills are required.
  • Effectively multi-task in a deadline-driven environment.
  • Positive attitude and flexibility for last minute changes.
  • Customer service oriented.

Job Function


 

Job Sector


Not specified

 

Experience


5+ to 7 years


This job is no longer active.

Marketing / Communications Columbia Full Time MD Marketing Marketing Specialist - Brand Experience other